Borusan Originals AI Video Series
Brand & Context
We worked for Borusan Burada, Borusan Holding's employer brand platform. An organization that wanted to go beyond traditional corporate messages and tell real employee experiences through creative and innovative formats.
Strategy & Purpose
To carry Borusan culture beyond corporate messages and tell it through real employee experiences.
This approach made the employer brand more genuine, credible and human-centered in its storytelling.
At the same time, it played an active role in promoting internal AI strategies within the organization.
Project Outputs
Borusan içgörüleriyle hazırlanmış kurmaca hikâyeleri merkeze alan Borusan Originals yapay zekâ video serisini kurguladık.
Seride çalışanların ilk günlerinden ekip ilişkilerine ve performans süreçlerine kadar kurum içindeki deneyimler anlatıldı.
