Borusan Originals AI Video Series
Brand & Context
We worked for Borusan Burada, Borusan Holding's employer brand platform. An organization that wanted to go beyond traditional corporate messages and tell real employee experiences through creative and innovative formats.
Strategy & Purpose
We carried the Borusan culture beyond classic corporate messages by telling it through employees’ stories, making the employer brand sincere and human‑centered.
At the same time, this project evolved into a trusted and innovative communication platform that helped internal AI strategies gain acceptance.
Project Outputs
Borusan içgörüleriyle hazırlanmış kurmaca hikâyeleri merkeze alan Borusan Originals yapay zekâ video serisini kurguladık.
Seride çalışanların ilk günlerinden ekip ilişkilerine ve performans süreçlerine kadar kurum içindeki deneyimler anlatıldı.
