Case Study
Drive4Sales Field Sales Career Program
Coca-Cola İçecekEmployer Branding & Internal CommunicationSocial Media & Digital CommunicationFMCG
Who We Did It For?
Brand & Context
We worked for Coca-Cola İçecek (CCI), one of the world's largest Coca-Cola bottlers. An organization that wanted to attract young talents to field sales careers and transform CCI's sales organization into a gateway for future leaders.
Project NameDrive4Sales Field Sales Career Program
ClientCoca-Cola İçecek
Category / TagEmployer Branding & Internal Communication, Social Media & Digital Communication, FMCG
PlatformSocial Media, Internal Communication
Why We Did It?
Strategy & Purpose
We aimed to let young talents experience the appeal of a sales career in the field and encourage them to become the leaders of tomorrow.
In doing so, we sought to bring fresh energy and potential to CCI’s sales organization by attracting young professionals to the company.
What We Did?
Project Outputs
Genç yeteneklere yönelik Drive4Sales saha satış kariyer programının iletişim stratejisini tasarladık.
Sosyal medya, kampüs etkinlikleri ve kariyer platformlarını merkezde konumlandıran bir iletişim kurgusu oluşturduk.
