Case Study
İçinde Koç Var: Umbrella Employer Brand
Koç HoldingEmployer Branding & Internal Communication
Who We Did It For?
Brand & Context
Koç Group wanted to address thousands of employees across many countries and very different sectors with a single employer brand.
Project Nameİçinde Koç Var: Umbrella Employer Brand
ClientKoç Holding
Category / TagEmployer Branding & Internal Communication
Why We Did It?
Strategy & Purpose
We created "İçinde Koç Var", the umbrella employer brand covering the whole group. It is one of the first large-scale employer brands in Turkey.
What We Did?