Case Study

AstraZeneca: Corporate Communication in Employees' Own Voice

AstraZenecaCorporate & Marketing CommunicationEmployer Branding & Internal CommunicationSocial Media & Digital Communication

Who We Did It For?

Brand & Context

Direct marketing and advertising are not allowed for pharmaceutical companies, so AstraZeneca's digital communication had to be built through another voice.

Project NameAstraZeneca: Corporate Communication in Employees' Own Voice

ClientAstraZeneca

Category / TagCorporate & Marketing Communication, Employer Branding & Internal Communication, Social Media & Digital Communication

Why We Did It?

Strategy & Purpose

We built corporate communication and the employer brand with content told by employees themselves.

What We Did?

AstraZeneca: Corporate Communication in Employees' Own Voice

Brand & Context

Strategy & Purpose

Project Outputs